Hi, I'm Maressa Medina
Illustrator, Senior Product &
Graphic Designer.
Transforming ideas into impactful experiences ✨
Creating solutions that deeply resonate with you.
A little about me
I focus on crafting experiences where thoughtful design meets smart strategy. With over 7 years merging UI/UX expertise and an MBA in Strategic Marketing, I help people and businesses create solutions that not only look great and work seamlessly but also truly connect with users and achieve results. My goal is to design meaningful interactions that deliver true value.
Beyond Aesthetics, Experiences That Matter.Skills
Design & Tools →
Figma, Photoshop, Illustrator, After Effects, Premiere, Capcut, WordPress, Elementor, Webflow
Expertise →
Product Design, Brand Identity, Packaging Design, Digital Media, UI/UX, Illustration, Photography, Motion Graphics
Languages →
Portuguese (Native), English (Advanced), Spanish (Conversational)
Education
Graphic Design - UNIVALI
2016 – 2021
Final Project: "Redesign of the Minha Univali App" - Conducted usability tests and user journey mapping to enhance app accessibility and user experience.
Product Design - Federal University of Santa Catarina (UFSC)
2016 – 2022
Final Project: "Development of a Sunglasses Collection Inspired by Japanese Animation" - Combined target audience research, cultural analysis, and prototyping to create a product line resonating with anime enthusiasts.
Published Paper: "Social Design: Board Game for Childrenʼs Shelter" - Developed a board game to support the integration of children in foster care, presented at the VII ENSUS – Sustainability in Design Meeting (2019).
MBA in Strategic Marketing - IPOG
2021 – 2022
Thesis: "Changes in Digital Marketing Caused by the COVID-19 Pandemic" – Analyzed trends and visual transformations in brand communication during the pandemic.
Work Experience
Graphic & Branding Designer @ JB3 Investimentos
August 2024 – Present
Led a comprehensive rebranding initiative, redefining the company's visual identity to better reflect its strategic vision. Designed institutional materials, internal communications, and marketing assets, ensuring brand consistency across all platforms.
Developed landing pages, illustrations, and packaging designs for various campaigns, enhancing user engagement and brand recognition.
Designer Visual | UI/UX @ Danki Code AI
July 2023 – July 2024
Established visual identities for multiple AI-driven digital products, overseeing the design process from research to final implementation.
Created user-centric landing pages and dashboards, focusing on usability and seamless user experiences.
Collaborated with cross-functional teams to align design strategies with overall digital marketing objectives.
Lead Designer @ Prix Tech
Jan 2022 – Mar 2023
Directed the design of interfaces and visual identities for B2B health platforms.
Created visual flows, graphic elements, and UI components with an emphasis on clarity and functionality.